Editing is critical

When I first considered professional real-estate photography, my only mental image was walking around houses shooting photos. The reality has turned out to be that for every hour spent shooting, I will spend at least another hour sitting at my desktop computer editing photos. My editing process is still evolving, and it’s still got lots of inefficiencies, but the importance of editing in real-estate photography is, to me, a key to successful photos. When I look at photos on the MLS, one factor that distinguishes high from low quality is editing. Many MLS photos are simply not edited at all. They’re straight out of the cell-phone camera and into the MLS. With even minimal editing effort, they could be improved immensely. To be honest, editing improves my own photos immensely. I try to take the best photo I reasonably can, but a trip through Lightroom always helps. Always.